When a small business first starts out, the idea of integrating information technology into their business plan is something that the business owner often puts on the back-burner, as a luxury he or she plans to deal with after the business has become successful.
What many small business owners and start-ups don’t realize, however, is that investing in IT early on in business development can actually make or break their success. In our increasingly technology-driven business marketplace, a business that doesn’t have an effective, secure mobile-friendly online presence and can’t efficiently (or doesn’t) communicate with its customers might as well be invisible to its client base. In fact, when a business’s technology aptitude and online presence seem risky or outdated, it can actually cause a customer to move on to another business altogether.
Before relegating technology to something you’ll deal with in the future, consider how it can improve your business’s productivity, marketability, security, and most importantly — its bottom line.
Mobile and Efficient Technology Communications Are Paramount to Your Business Success
In our increasingly connected business marketplace, most everyone has a smartphone or an iPad in his or her pocket or purse. When you forgo investing in your business’s technology, you miss out on attracting a lucrative demographic that is essentially ready and willing to communicate and transact with your business. And your ability to keep employees productive and at the top of their game can suffer as well.
If your business already relies heavily on communication to keep connected with employees and customers, investing in a mobile app or optimizing your website for mobile can make a huge impact in your visibility both in the marketplace and in your employees’ day-to-day performance.
Use Technology to Secure Your Reputation as a Reliable, Trustworthy Business
When you invest in technology, you are making a commitment to your business’s data security and to protecting the valuable sensitive information that your customers have entrusted you with. By positioning yourself at the forefront of technology, you can market your business as a reliable, secure online alternative to other less advanced, less trustworthy competitors.
With constant news of data breaches, ransomware and customer information being sold on the dark web, customers are understandably reluctant to trust a business that doesn’t seem to take technology seriously. With all the competition out there, why give customers another reason to choose someone else? You want to stay relevant, and these days, relevancy means staying current and innovative with your business technology and security.
Leverage Technology to Stay Relevant in Today’s Online Business Climate
The digital world is constantly evolving, which makes technology both an exciting and daunting prospect for many small businesses. But if you don’t invest in technology, you simply won’t be able to keep up with your competitors.
Leveraging your existing technology or investing in new infrastructure or software can help set your business apart from the competition. When you integrate technology as part of your core business model, you open up the opportunity to stay ahead of the game and provide the most valuable customer experience possible.
What if My Small Business Can’t Afford an IT Staff?
Of course, hiring an IT team is no small expense, but it’s not your only option, and it probably isn’t even your best one. Most small businesses need to focus their resources on getting things off the ground for the first few years, so hiring an entire IT team in-house is often not an option. This is where outsourcing IT services can provide the best return on your investment, without breaking the bank.
When you outsource your IT to reputable managed IT services firm, you get the most up-to-date technology expertise and security available on the market — without the associated price tag.
PNJ Technology Partners is your local business technology expert. We specialize in affordable small- and mid-sized business managed IT services for your ultimate business success and profitability. Contact us at (518) 459-6712 or send us an email at firstname.lastname@example.org for more information.