Once the first advertisement and business profile were allowed on social media sites, the various platforms became marketing playgrounds as marketers consistently tried to reach consumers on a daily basis. It is no secret that the Millennial market was the first demographic to jump onto the social media bandwagon, and thus became the prime marketing target. It also isn’t a secret that there are more millennials than any other age bracket within numerous countries. But what does this all mean for social media marketing?
For far too long marketers have been targeting the millennial generation on social media platforms without paying close attention to what the numbers were actually saying. Given the fact that the millennial generation encompasses individuals born from 1982 – 2004, the latest social media data reveals that multiple consumer groups should be created out of the millennial audience. This revelation comes after the close analysis of the variations in social media usage amongst generations as well as different age groups.
Why Does Each Generation Use Social Media?
The latest social media studies reveal that Facebook continues to be the most popular platform across generations. However, Facebook is not as dominant in the millennial generation, which typically relies on Instagram and Snapchat on a daily basis. Generally speaking, Snapchat seems to be even more heavily favored by the youngest millennials. In direct contrast, the older age groups have been shown to prefer YouTube as their social media platform of choice.
Rather than just creating a presence on social media, marketers should use the following statistics to help fine-tune their offers for each generation.
The moral of the story is clear, by understanding why different generations are using social media, marketers can more easily adjust their offerings to better connect with each generation. For customized social media insights, and valuable information on how to use technology to help you reach your target consumer audiences, contact PNJ Technology Partners located in Albany via email@example.com or (518) 459-6712.